Evaluation 7 DRAFT

7. Looking back at your preliminary task (the continuity editing task), what do you feel you have learnt in the progression from it to full product?

I have learnt that when it comes to taking photo's it's not a simple 5 minute task, when comparing photos from my preliminary work and final magazine you will see the difference when it comes to the time taken in editing them. I didn't want my images to seem plain in my magazine like in my preliminary work, or like some actually music magazines, I wanted to give my images more of an edge, which i feel i have achieved. I went from just cutting the image out for my preliminary work to going into a large amount of detail when it came to editing my music magazine pictures, using the internet to help me find a step by step which would help me create an aged look for my pictures using photoshop. I also presented my models in the correct clothing for my music magazine, having them wear skinny jeans with band tees and denim jackets to create an upcoming rock artist look, whereas with my preliminary work I didn't take much notice of his clothes and just focused more on the pose to help present a cool laid back look for the type of article he would appear in. This has taught me that costume is the most important thing when it comes to presenting your magazine. My target audience might ignore the magazine if they believe it to connect to a different genre and not what they enjoy. 

Evaluation 6 DRAFT

6. What have you learnt about technologies from the process of constructing this product?

Photoshop – I improved skills on editing photos to make them appear dated and old giving an them an authentic look, with the a step by step guide found on the internet (http://www.wacom-asia.com/technical/photoshop/photoshop.html). I have become better when it comes to cropping out images without missing parts of that image, while also fading the outline of the image stopping it from looking so crisp and more blurred with the page.

Internet (twitter, picture aging step by step) - twitter helpined when asking questions and advice to present magazine companies in order to get realistic feedback. The photo aging step by step helped my to create the look I wanted for my magazine, it being old and dated and linking with the 1970', 80's and 90's style handmade magazine.

Animot - This was completely new to me and help me to present my pitch profesionally, showing the audience my magazine plan while giving them a taster of the type of music my magazine will contain. It has taught me another way of presenting my ideas in a more fun way instead of a dull and boring slide show.

Cameras - I learnt that taking suitable photo's was a lot hard than it seemed. You have to make sure theres no shadow on or behind the model, have them wear clothes that reflect your magazine and try and find someone photogenic and able to have natural looking photo's of them without them looking awkward. But when all of these are pulled of you receive a great outcome.

Evaluation 5 DRAFT

5. How did you attract/address your audience?

I attracted the target audience of my magazine by using a range of techniques presented on each of the pages. It is crucial for the front cover to appeal to the reader, it being the first thing they will see of the magazine, making sure it draws the audience in. I concentrated on making the main image on my front cover appeal to the audience, making the image appear grimy, tattered and messy, reflecting the rock/hardcore genre of the magazine. I also created small badges to place on the magazine cover in order for the audience to relate to it and understand what the magazine is offering, deciding whether the artists presented on the cover suit the genre they enjoy by the way they portray themselves via the badge. Instead of using a barcode I chose to use a 1990’s style hand written sticker price, giving it an authentic look, reflecting the style of the magazine – handmade, also relating to the style of music – upcoming artists, as a handmade style magazine is quite new for this era just like upcoming artists are new in the music industry. The essential selling point is the images of new artist, portraying the genre of magazine I am aiming for. The burger faces create a sense of mystery, drawing the audience in and making them interested in knowing who they are and what they themselves and their music is like. By not putting any headers to hint at who they are expands the mystery even more, making the audience what to look through the magazine and read about them.
The contents page is split into two half’s with 3 columns on the bottom half of the page, making the page feel more laid back as it’s not packed with lots of writing looking busy and is spaced out reasonably. This then reflects the target audience, them being laid back also and not particularly keen on reading a heavy amount of text, they want something more casual. The small images used on the bottom half of the page appeal to the audience as they also reflect the laid back sense of the page and magazine, the models showing weird poses in order to make the magazine appear more relaxed and fun. The image on the top half of the page represents the main story within the magazine, drawing the most attention from the audience while still creating mystery within the picture. Providing no heading, still leaving them clueless about the artist and want to know more, then making the page number for the main story stand out attracting the audience and persuading them to go and read about them so the mystery is finally solved.
The double page spread represent the audience via the fonts and colours used, them being dull and dark, reflecting the rock/hardcore genre with some text in bolder colours in order to make key information stand out. The header relates to the artist as it’s distorted and looks fuzzy, reflecting the artist as their music isn’t clean, it is also distorted and electronic sounds break the rhythm and flow of it. The page persuades the read to read on as key parts are made clear such as the quote from the band, relating the audience to the artist as what they say might reflect and what the reader is like, giving the reader the feel that they can relate to the artist. 

Evaluation 4 DRAFT

4. Who would be the audience for your media product?

My magazine audience would aim mainly at gig goes and young rock/hardcore lovers who would appear to be reckless and tend to go out most nights. The magazines target audience shop at places like Rockaboom  to find cheap cd’s and vinyl’s and search for new artists while looking online for more independent and upcoming artists on websites such as last.fm and stumbleupon.com. This group of people look for rock artists and upcoming artists combined, making my magazine appeal to them as it allows them to do this via magazine instead, reading articles or interviews about them, helping to create a much wider opinion about the artists they’re looking at. A large amount of the target audience wear band tees, getting them from gigs they go to or online shops and skinny jeans which can be purchased from most retail clothing shops, while going for a less cleaner look and more messy appearance, not looking slick and perfect. They enjoy going to gigs and festivals such as Download and Reading festival, which ties in well with the genre of the magazine, it being rock and hardcore based. Artists who will appear in the magazine will wear similar clothes to this while presenting themselves in a comparable way also, therefore allowing the magazine audience to relate to the magazine and artists presented within it. My audience will relate to magazine of the same genre such as NME, RockSound and Kerrang, hearing of mainstream bands such as Green Day, Bring Me The Horizon, Enter Shikari, well know bands that will also be shown within my magazine but won’t be the main focus, used to help catch the audience’s attention. While the main focus will be on the new upcoming bands such as Turbowolf, Proxies, Hawk Eyes and more which have similar styles e.g instruments, genre, hobbies and clothes, helping the audience to know what their music style is if they can relate it to mainstream bands who are already well know. My audience will spend a lot of their time going to house parties or going out with mates most nights while going to occasional gigs and then festivals every year while still a young adult, also drinking and being know to go out and have a good time.

Evaluation 3 DRAFT

3. What kind of media institution might distribute your media product and why?

My magazine doesn’t have a specific institution, because it’s a handmade magazine the people who create the magazine will be their own institution, they will be their producers and organisers making the work needed in order to distribute it themselves. In order to produce and distribute it well the magazine will hire people who have experience in this, making sure the magazine has the best chance of being produced well so it appeals to the audience.

When hiring people to create the magazine I plan to gain people who offer experience in rock/hardcore magazines such as RockSound, NME and Kerrang, making sure the magazine is filled with the correct material and is presents the artists in the correct way in order for the magazine to compete with other magazines the contain the same genre. As it’s only a small handmade magazine it will be unlikely for it to be distributed to other countries as we wouldn’t be able to cover the expenses needed, making the magazines heavily distribution the UK, providing it with stronger connections to news agents and other retail stores within the country. Royale With Cheese aims to gain a growing audience because of its authentic and original look, creating something which represents an era of magazines which once looked like hand work and a large amount of skills and effort went into making it. The magazines target audience is young adults/teenagers, also providing interest to adults also, causing my institution to have large competition against other magazines with the same matching genre. It would also reach out to niche audiences which like the handmade handwritten style of magazines which provide it with the authentic look and appeal to a select group of people. Creating a website and groups on twitter and facebook will also help the institution in boosting a wider audience, helping us to gain more recognition.